MKTMKTL10801 Principles of Marketing

Code MKTMKTL10801
Title Principles of Marketing
Module MKTMKTL108 - Principles of Marketing
Department MKT - Marketing
Duration 24 h
ECTS credits 3 / 3 (erasmus)
Language
  • English
Description The purpose of this course is to get students to know and to understand the specific contribution of marketing to the management of the firm and to enable them to identify and use basic concepts. Its ambition is to show how marketing is a state of mind, an approach and a set of techniques in the pursuit of objectives.
Objectives
Prerequisites None
Sustainable development In order to implement the objectives of France's "Green Plan of Higher Education Institutions", each class considers the issues and stakes of Sustainable Development related to the subject matter being taught
Course sequencing
Method Lectures



Case studies



Presentation of the requested exercises
Assessment Written exam outside of class time (100 %) - Durée. 2h
Bibliography
  • Marketing ; an introduction, Pearson, 2020, KOTLER- Philipp , ARMSTRONG- Gary
  • Marketing management, Pearson, 2022, KOTLER-Philipp, KELLER-kevin, Delphine MANCEAU-Delphine, Bernard DUBOIS-Bernard
Advised bibliography