MKTMKTL11501 Quantitative Methods

Code MKTMKTL11501
Title Quantitative Methods
Module MKTMKTL115 - Quantitative Methods
Department MKT - Marketing
Duration 21 h
ECTS credits 2 / 2 (erasmus)
Language
  • English
Description In this course, we will focus on learning various statistical techniques and their applications.

No mathematical background beyond high school algebra is required for an understanding of the material
Objectives
Prerequisites Basic Mathematics
Sustainable development In order to implement the objectives of France's "Green Plan of Higher Education Institutions", each class considers the issues and stakes of Sustainable Development related to the subject matter being taught
Course sequencing
Method Classical-teaching-approach

Flipping the Classroom
Assessment Written exam outside of class time (50 %) - Durée. 2h
Written assignment (50 %)
Bibliography
  • La statistique sans formule mathématique. Comprendre la logique et maîtriser les outils, Pearson, 2021, PY-Bernard
  • Methods and Applications of Statistics in Business, Finance, and Management Science, Wiley, 2010, N. Balakrishnan
Advised bibliography PY-Bernard (2014) ; Exercices corrigés de statistique descriptive. Problèmes, exercices et QCM, Economica.

Py-Bernard (2007) ; Statistique descriptive. Nouvelle méthode pour bien comprendre et réussir, Economica.