MKTMKTL21401 Data Analytics

Code	MKTMKTL21401
Title	Data Analytics
Module	MKTMKTL214 - Data Analytics
Department	MKT - Marketing
Duration	21 h
ECTS credits	2 / 2 (erasmus)
Language	English
Description	This course presents a gentle introduction into the concepts of data analysis, the role of a Data Analyst, and the tools that are used to perform daily functions. You will gain an understanding of the data ecosystem and the fundamentals of data analysis, such as data gathering or data mining. You will then learn the soft skills that are required to effectively communicate your data to stakeholders, and how mastering these skills can give you the option to become a data driven decision maker.
Objectives
Prerequisites	None
Sustainable development	In order to implement the objectives of France's "Green Plan of Higher Education Institutions", each class considers the issues and stakes of Sustainable Development related to the subject matter being taught
Course sequencing
Method	Lectures Discussion Readings
Assessment	Written assignment (100 %)
Bibliography	Data Science: The Ultimate Guide to Data Analytics, Data Mining, Data Warehousing, Data Visualization, Regression Analysis, Database Querying, Big Data ... Learning for Beginners, Herbert Jones, Herbert Jones
Advised bibliography	Kristi Jackson. & Pat Bazeley (2019) ; Qualitative Data Analysis with NVivo, 3rd edition Lise Bellanger, Richard Tomassone (2014) ; Exploration de données et méthodes statistiques. Data analysis & Data mining avec le logiciel R, Ellipses.