| Code | OSMOSMM10201 |
| Title | Global strategy |
| Module | OSMOSMM102 - Global strategy |
| Department | OSM - Organization & Strategy Management |
| Duration | 24 h |
| ECTS credits | 3 / 3 (erasmus) |
| Language |
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| Description | This course addresses the main issues related to firms' international development in a globalized environment. It focuses on global development strategic options and integrates business ethics. |
| Objectives |
To bring students to: - Analyse global strategy challenges for a company - Formulate a global development strategy. - Structure a strategic action plan. - Asses the impact of global develompent on various stakeholders. |
| Prerequisites | Sound knowledge of strategic management required to be able to carry out external and internal strategic diagnosis. Mastery of strategic analysis tools. Theoretical notions: Macro-environment, competitive environment, threats and opportunities, key success factors, resources, competences, strengths and weaknesses, competitive advantage, value chain, corporate social responsibility. |
| Sustainable development | In order to implement the objectives of France's "Green Plan of Higher Education Institutions", each class considers the issues and stakes of Sustainable Development related to the subject matter being taught |
| Course sequencing | Introduction to international and global strategies External perspective of strategy Internal perspective of strategy Assessing countries attractiveness International entry strategies Sustainability and strategy Internationalization process Formulating global strategies |
| Method | Lectures, case studies, and oral group presentations. |
| Assessment |
Written exam outside of class time - Durée. 3h Continuous assessment |
| Bibliography |
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| Advised bibliography |