| Code | OSMOSMM10401 |
| Title | Business Case |
| Module | OSMOSMM104 - Business Case |
| Department | OSM - Organization & Strategy Management |
| Duration | 30 h |
| ECTS credits | 2 / 0 (erasmus) |
| Language |
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| Description | End of curriculum oral presentation: drawing up and defence of a case study in a limited timeframe. Work on the case is in teams of 4/5 students. |
| Objectives | |
| Prerequisites | - Knowledge of general strategic management notions and concepts - A good grasp of external and internal strategic analysis tools - Good knowledge of financial analysis - Knowledge of marketing mix is also useful. |
| Sustainable development | In order to implement the objectives of France's "Green Plan of Higher Education Institutions", each class considers the issues and stakes of Sustainable Development related to the subject matter being taught |
| Course sequencing | |
| Method | This case study is carried out over five days: - four days to carry out the diagnosis and imagine recommendations deriving from it, and then to write up a report and presentation support material; - one day to present the strategic analysis and plan orally in 1 hour in front of a panel of teachers and company representatives. |
| Assessment |
Oral exam (100 %) |
| Bibliography |
|
| Advised bibliography |
DAVID, Fred R, (2011), Strategic management. Concepts and cases, Pearson Education, 306 p. FRYNAS, J. George, MELLAHI Kamel, (2011), Global strategic management, Oxford University Press , 422 p. GARRETT, Bernard ; DUSSAUGE Pierre ; DURAND Rodolphe, ( 2009), Strategor, Dunod, 945 p. PENG Mike W., ( 2006), Global strategy, Thomson south Western, 582 p. |