OSMOSML20201 Global business development

Code	OSMOSML20201
Title	Global business development
Module	OSMOSML202 - Global business development
Department	OSM - Organization & Strategy Management
Duration	24 h
ECTS credits	3 / 3 (erasmus)
Language	English
Description	This course consists of 8 sessions of 3 hours and is aimed at 2nd year BBA students having already been taught basic management, marketing, financial & strategy concepts in their 1st Academic Year in order to make them understand the stakes and issues for a Company when undertaking an international venture/international ventures. This course will place emphasis on the strategic and managerial aspects linked to the commercial development of the Company, when it decides to position itself or establish itself internationally. - As the business environment is becoming ever more complex, more turbulent, volatile and riskier, more global and more competitive, thinking strategically about how a Company (also called "Firm" or "Organization") should position itself, in order to compete successfully internationally/globally, is becoming increasingly critical. - Those firms that will survive, grow and create value are firms with a clear vision of what their competitive advantage(s) consists/consist in (or could be developed) and master how to maintain and enhance it/them. Hence, this/those competitive advantage(s) have to be assessed when going international, as the foreign markets and their business environment may vary substantially from one country to another. - In order for students to get a clear understanding of those issues: 1) We will start the module revising basic strategic concepts and frameworks that need to be well integrated by them before tackling internalization aspects. 2) And then, we will teach them new frameworks and analysis tools to be considered when going international so that they will better understand and assess what drives Companies' successes or failures when undertaking an international venture, and make them better grasp how those frameworks and analysis tools can be used to address a range of international strategy and sales formulation issues. Understanding how to best those frameworks, used for going international, have a direct (and indirect) impact on the choices of the style of commercial approach and negotiation to be adopted by the Company's representatives and partners.
Objectives
Prerequisites	A sound knowledge of basic notions of strategic management, finance, sales and marketing is desirable and even compulsory. Theoretical notions can contribute to have a more fruitful understanding of a Company's positioning in its industry and its markets, its strengths and weaknesses, as well as its competitive advantage, its value chain
Sustainable development	In order to implement the objectives of France's "Green Plan of Higher Education Institutions", each class considers the issues and stakes of Sustainable Development related to the subject matter being taught
Course sequencing
Method	The courses 'module comprises multiple case/articles studies to be presented in Teams and individually (students' presentations), discussions, some academic strategy literature readings, and interactive exercises, needing active individual participation and a concluding session with a Final Team Case Study Project with Team Work and Presentation to be showcased in Class and prior, uploaded on the Pedagogical Platform.
Assessment	Written exam outside of class time (50 %) - Durée. 2h Continuous assessment (50 %)
Bibliography	Exploring Strategy, Pearson, 2019, Richard Whittington, Gerry Johnson, Kevan Scholès & Patrick Regnér, 13th Edition Strategy and the Business Landscape, CreateSpace Independent Publishing Platform, 2017, Pankaj Ghemawat, 4th Edition Competitive International Strategy, Routledge, 2022, Anders Pehrsson
Advised bibliography	Robert Grant (2019) ; Contemporary Strategy Analysis", Wiley & Sons Inc, 10th Edition.. David Besanko (2017) ; "Economics of Strategy", Wiley & Sons Inc, 7th Edition.